23 July 2008

MoneySavingExpert.com

Really a UK-specific site, MoneySavingExpert.com is the site of a journalist who used one gem of a piece of information to launch his website. Knowing how to fund a new venture is always a difficult thing to achieve, but Martin Lewis not only worked that out, but had the marketing push behind him as well. Now with many and regular TV and radio appearances under his belt, Martin has a phenomenal website to help consumers save money, get out of debt and so on.

Obviously a very useful site in these uncertain economic times, Martin has a good team working with him now, such is the volume of work. The catch is that he has no formal financial training, coming to this website venture from the journalism angle – writing articles on money-saving ideas for consumers. And given that he sends his weekly email on money-saving tips to over 1,000,000 people, he must be doing something right!